Self-publishing is a great way to take control of your publishing journey and get your work out to the world.

However, with so many moving parts, it can be easy to make mistakes that hold you back from reaching your full potential.

In this article, we’ll dive into the most common self-publishing mistakes and provide actionable advice on how to avoid them for maximum success.

Self-publishing has become a popular route for many authors seeking to get their work out to the public, but the process can be filled with pitfalls and missteps. In this article, we’ll cover some of the most common self-publishing mistakes and offer advice on how to avoid them.

Not Proofreading Enough

One of the biggest mistakes authors make is not proofreading their work thoroughly. The act of self-publishing puts all the responsibility on the author, and this includes making sure the work is free of typos, grammatical errors, and other mistakes. It’s essential to have a professional editor or proof-reader go over your work before you publish it.

Consequences: It can lead to errors and mistakes in the final publication. This can cause negative reviews and detract from the overall quality of the book, making it less likely that readers will take the author seriously.

Not Marketing Your Book

Another common mistake self-publishers make is not marketing their book effectively. Just because you’ve published your book doesn’t mean people will magically find it. You need to get the word out about your book, and there are many ways to do this, such as social media, book signings, and advertising.


It can result in poor sales and limited visibility. Without proper marketing, your book may not reach its target audience, leading to a low return on investment and limited success.

Poor Book Cover Design

Your book cover is the first thing people see when they come across your book, and if it’s not visually appealing, they might not give it a chance. A poorly designed book cover can turn off potential readers, so make sure your cover is eye-catching and professional-looking. You can hire a graphic designer to create a cover for you or use an online tool like Canva to create one yourself.

Consequences: A poorly designed book cover can turn off potential readers, causing a decrease in book sales. A professional-looking cover is crucial in catching the eye of potential buyers and making a positive first impression.

Not Building an Author Platform

Building an author platform is essential for self-publishing success. This includes having a website, social media presence, and email list. By building an author platform, you can reach your target audience, connect with them, and promote your book.

Consequences: Without an author platform, an author will have a difficult time reaching their target audience, promoting their book, and connecting with potential fans. An author platform is essential in building a following and growing as a self-published author.

Not Setting Realistic Expectations

Self-publishing is a journey, and it’s important to set realistic expectations for yourself. It’s not going to be easy, and it’s not going to happen overnight. You need to be patient and persistent if you want to see success.

Consequences: If an author sets unrealistic expectations for their self-publishing journey, they may become discouraged when things don’t happen as quickly as they hoped. Setting realistic expectations allows for a more positive experience, as well as helps to manage stress and disappointment.

Ignoring Feedback

Finally, ignoring feedback is a mistake that self-publishers make. If you’re not open to constructive criticism, you’ll miss out on the opportunity to improve your book. Seek out feedback from beta readers, editors, and book reviewers, and take their suggestions to heart.


Missed Opportunities for Improvement: By ignoring feedback, an author misses out on valuable insights into areas that need improvement in their work. This can limit their growth as a writer and prevent them from reaching their full potential.

Decreased Book Quality: Feedback can help identify mistakes or areas of weakness in a book. Ignoring this feedback can lead to a book that is poorly written, lacks coherence, or does not meet the needs of the target audience.

Reduced Credibility: Ignoring feedback can make an author appear unprofessional, as it shows a lack of interest in the reader’s experience and a disregard for the quality of their work. This can damage an author’s reputation and reduce their credibility in the eyes of potential readers.

Lack of Connections: Feedback can also help build relationships and connect an author with their audience. Ignoring feedback can prevent an author from forming these important connections and growing their network.

In short, ignoring feedback can hinder an author’s growth and success as a self-published author, and it’s important to actively seek out and incorporate feedback in order to continually improve and succeed in this industry.

In conclusion, self-publishing is a great way for authors to get their work out to the public, but it’s important to avoid common mistakes. By proofreading your work, marketing your book effectively, designing a professional book cover, building an author platform, setting realistic expectations, and being open to feedback, you can increase your chances of success.

Remember, the key to self-publishing success is perseverance, patience, and a willingness to learn. Don’t be afraid to take risks and try new things, and never give up on your dream of publishing your book. Happy writing!

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